Design lead for Jawbone’s flagship website and it’s redesign. Tested, iterated, and optimized core site components, including the customer support platform, product marketing pages, and ecommerce flow. Designed multiple online campaigns showcasing product and brand. Initiated creation of a comprehensive design system and visual ID. Designed and built an internal online framework site for the design system, serving as an interactive example and guide, a source of truth for the brand, and an asset repository for the company.